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Baby Cashmere
The cashmere we use comes from the Chagthan region of the Kashmir Valley in India, renowned for its exceptional fineness of less than 14.5 microns, also known as “baby cashmere”.
Committed to the ethics of craftsmanship , we guarantee fair wages to our artisans and respect traditional hand-making techniques that make our products truly unique.
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Know-how
Me & K draws inspiration from traditional kaani, hand-painted, weaving, and tie-dye techniques , paying tribute to the excellence of our artisans.
Our creations explore a play of captivating rhythms, where the harmony of textures and patterns blends with the sophistication of traditional weaving techniques.
Me & K celebrates the intersection of contemporary design, tradition, and craftsmanship. Each piece embodies the beauty and authenticity of the Kashmir Valley, bringing refinement and warmth to your everyday life.
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Legacy
Me & K draws its essence from a deeply rooted artisanal heritage in the Kashmir Valley of India. For centuries, this region has been renowned for its exceptional craftsmanship in cashmere and wool weaving, a tradition carefully preserved and passed down from generation to generation.
At the heart of our approach is a desire: to honor and perpetuate these ancestral techniques , while adapting them to the contemporary demands of design and textile excellence. Each Me & K piece is the result of meticulous work, where spinning, weaving and finishing are carried out by hand by our artisans , true guardians of a centuries-old art.
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Excellency
We have worked alongside the state government to promote the GI authentication label 'Kashmir Pashmina', and are committed to providing the finest Kashmir from the region along with the best local craftsmanship.
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Respect for the environment
We use ECOCERT certified non-azo dyes and include natural pigments as much as possible in our developments.
The workshops are equipped with a wastewater treatment plant, ensuring that no pollutants are released into nature.
The packaging is made exclusively from recycled materials or textiles for greater sustainability.
The manufacturing of our products is based on ancestral methods, allowing us to have a low-carbon production process.
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Weaving the future
The brand is aware of its responsibility to future generations and strives to build a better, more sustainable future . Me&K creates opportunities that inspire change and leave a lasting legacy.
The company is committed to treating everyone with respect, integrity, transparency and a deep commitment to the values that guide its actions, ensuring equality between men and women in its work environment.
SOCIAL AND ENVIRONMENTAL
HERITAGE AND JOBS
Me & K is committed to promoting Kashmir's reputation for handmade craftsmanship, ensuring that these skills are passed on to future generations.
To achieve this goal, it is essential to improve wages and working conditions in this sector, in order to make this industry more attractive to younger generations.
Me & K collaborates with 1,000 independent home-based spinners (from our women's employment program), 50 weavers, 40 embroiderers, 20 Kani weavers, and 6 hand painters, all partner artisans working exclusively for the brand. These artisans operate from their homes, and Me & K assigns them work throughout the year to provide them with a regular income.
SOCIAL AND ENVIRONMENTAL
WOMEN'S PROGRAM
In 2021, the brand established a training center in Srinagar, where 300 women are trained each year, to improve the skills of artisans, particularly in the art of traditional hand spinning.
The introduction of a new, specially designed spinning wheel (charkha), which was more comfortable and easy to use, not only increased the individual productivity of women but also doubled their incomes.
This initiative also helped raise awareness about the superiority of cashmere
hand-spun in terms of quality, protection and recognition.
At the end of the two-week training program, they receive one of the new spinning wheels to join the Me & K adventure.
SOCIAL AND ENVIRONMENTAL
ENVIRONMENTAL RESPONSIBILITY
DYE
For dyeing, the brand uses ECOCERT certified non-azo dyes.
Additionally, our facility is equipped with a wastewater treatment plant, ensuring that no pollutants are released into the environment. In the coming years, the company plans to expand its use of dyes to include natural pigments.
PACKAGING
All labels are made from recycled materials and the pouches are made from textiles, making it a sustainable packaging.
MANUFACTURE
Me&K's carbon footprint during manufacturing is virtually zero, as none of our processes involve the use of mechanized production equipment. Every step of the production process is sustainable, relying on time-tested methods that have accumulated over 700 years of history.
SOCIAL AND ENVIRONMENTAL
CERTIFICATION
The Me & K brand is registered with the Government of India (GI) for the “Kashmir Pashmina” label. This label certifies the origin and quality of the Pashmina handcrafted in Kashmir. The brand is a strong supporter of this certification, aimed at protecting the purity of genuine hand-spun and hand-woven Pashmina. All products are certified in terms of micron, hand-spun, and weaving quality by the Craft Development Institute (CDI) in Srinagar, Kashmir.
Additionally, the brand has the quality of all its cashmere certified and verified from the fiber stage by the CDI, using the Fiber Diameter Analyzer (OFDA), an optical technology that precisely measures the diameter of cashmere fibers, thus ensuring that the quality used is always less than 14.5 microns. Quality testing and certification are also carried out by the Pashmina Testing & Quality Certification Centre (PTQCC).